It Takes a Village
A huge component of our local economy depends on small businesses and the hardworking men and women behind them, like Oscar & Lucy. It is their familiar faces and expectation of quality service which builds trust and fosters a sense community. Our local businesses accomplish this on a daily basis with every customer transaction they make.
"I have some customers who travel all the way from Fort Smith to get what they need at my shop." Oscar explains, "I am all about supporting this community because it's important to my family that we contribute in some way."
Rightfully so. Oscar is not only a business owner, but a father of two young children (3 if you include his shop dog "Huera"), and a loving husband. Raising his kids in a safe and familiar community is a priority of his, and something he strives to support every day.
His wife Lucy is equally essential to the business, keeping the books, handling customer transactions, and being a full-time mom, too. As we interviewed, she was tied up answering calls and fulfilling orders as Oscar told his story.
Passing the Torch
With gained experience from his childhood, Huero's father passed on part of the business of ASAP's Tires & Towing to his son. For the last year or so, Oscar Jr. has run the business on W Main Street with relative success.
Next time you visit a local small business, be sure to thank them for their service. There is no telling how many years of work, risk, and commitment were invested in patching your tire.